Having a long-lasting, loyal customer base in today’s hyper-competitive environment can be extremely difficult for businesses. Also, with brand loyalty fleeting, the cost of customer acquisition is shooting up at a staggering rate. Taking proactive measures to enhance customer engagement is the only viable solution for brands to overcome this challenge.
But to take customer engagement to the next level and deliver better experiences, it is necessary to first understand the existing problems. This blog sheds light on the critical problems affecting customer engagement and ultimately taking a toll on your business’ conversions, profits, and customer retention.
Following are the top 7 reasons why your brand might be failing to keep customers engaged.