Get more app installs
Mobile app marketing is a specialised area. While the basic concepts of Digital Marketing remain common, the analytics make all the difference. It is possible to generate a lot of deep and sophisticated analytics via mobile app marketing, thereby, changing the strategies entirely. Mobile App Marketing generally starts with a couple of objectives:
(1) Increasing the mindshare of the app, leading to increased app installs
(2) Motivating the users to stick around for a longer period of time.
Here are the typical channels we explore to ensure that your mobile app is downloaded and used by maximum users.
App Store Optimisation
App Store Optimization, or ASO, is the continuous process of improving an app's rank and discoverability in an app store. ASO has played an incredibly important role in app store search and discovery over the years, and is a crucial skill for digital marketers to master in today's competitive mobile landscape.
- Keyword analysis
- App Title
- App Description
- App Screens
- Videos
- App icons
- Play Store Analytics
Organic Social Media Campaigns
Establishing pages on Social Media platforms for which the setup is not already done and revamping those platforms for which the setup is done. Social Media platforms are not just to increase page ‘Likes’ or number of ‘Followers’ but to get you actual results in the form of website hits and subsequently enquiries generated and increased brand reach over a period of time.
- Content Calendar
- Post copy
- Post designs
- Hashtag Research
- Scheduling and Post Management
- Response Management
- Tracking through URLs
App Install Performance Campaigns
Organic presence grows steadily. Paid campaigns can give you a maximum reach in a relatively short span of time. Google and Facebook both offer paid advertisements which have the potential to appear at the right place at the right time. Facebook is more of an ‘interest’ based platform, whereas Google is an ‘intent’ based platform. Both have their own set of advantages. But the most important revelation is that both platforms have powerful app install algorithms. When used expertly, they have the potential to leapfrog your app installs.
- Background research
- Campaign planning
- TG defining
- Design and content
- Campaign monitoring
- Conversion rate optimization
Influencer Marketing
We plan to engage with some relevant influencers especially for the word of mouth publicity from third party tie-ups. We engage with influencers on YouTube, Instagram or blog and who will have a significant following among the intended target audience. We try to strike win-win deals with these influencers on our clients’ behalf. Influencer engagement is one of the few avenues which help achieve both mind share as well as market share through one campaign.
- Influencer category identification
- Deal / offer finalisation
- Influencer identification
- Messaging and content
- Outreach and response management
- Follow ups and Closures
Email Marketing
Email marketing can allow you to create targeted and personalised messages. This can help you to build meaningful relationships with your users. Emails can be manual or automated. Both serve their own different purposes. Our experts ensure that maximum emails land in the inboxes of the intended target audiences while our copywriters ensure that those emails are engaging and action provoking.
- Technical setup including domain setup
- Email tool finalisation
- Setting email drop campaigns
- Periodical newsletters
- Email script writing and designing
- HTML conversion
- Executing campaigns
- Analytics and reporting
ORM and Social Proof strategies
Brands are turning more and more humane, because users feel much more comfortable with brands they can trust. The more time users spend on your app, the deeper the relationship they develop with it. And like in any relationship, it is important to make efforts towards building that trust. Reputation Management and Social Proof are those strategies which help you build that all important trust in the minds of your users, so that they become loyal. We strive towards building a large community or tribe of such loyal users.
- User feedback
- Identifying key users
- User communication
- User engagement strategies
- Press releases
- Store ratings optimisation
- Responding to reviews
Other unique strategies
There are a few more touch points that an app can have with its users. We unearth such hidden touch points and try to use them towards achieving your app marketing objectives. Here are a few examples of such unique strategies :
- Push notifications campaigns
- Push notifications automation
- Firebase analytics based strategies
- Chatbots
- Conversion bots
