The ways of using social media are evolving. The expectation from social media is evolving. Change was and always will be constant in marketing, but the last year has been very aggressive with changes in social media. Social media growth in 2020 was ...
Apple recently announced a significant iOS privacy update that will make it mandatory for the app owners to seek permission from the users before tracking their usage. Facebook soon released a statement against Apple, openly criticising this iOS upda ...
With the advent of online shopping, offline retailers have been feeling the heat. With huge discounts on e-commerce sites and then with the Covid pandemic devastating the world, it’s no wonder that many stores are struggling to make ends meet. It’s a ...
Marketers are always looking for new ways to reach their target audience and push notifications can be a powerful tool to achieve that. Push Notifications are one of the best ways to re-engage your users. They have proven to increase in-app engagemen ...
In the last decade, marketing has undergone a major shift. The internet and mobile devices have changed all aspects from advertising to customer service. From billboards to social media, marketers are exploring new ways to reach consumers with their ...
Mobile app retention is a huge problem for mobile apps across the world. A study conducted by App Annie revealed that, on an average, close to 75% of people who downloaded an app stop using it after just one day. And when we talk about 7-day and 30-d ...
Content is at the heart of every marketing strategy. When it comes to marketing a brand and expanding business, content plays a vital role. Content is the best way to communicate with your audience and engage them in a way that they find your busines ...
Identifying and targeting the right keyword is a crucial aspect of crafting a bankable and efficient SEO strategy. It is true that targeting keywords that people are actually searching for can garner significant traffic to your website. However, choo ...
Micro experiences are brand interactions that take place across multiple online and offline channels. Each of these interactions or micro experiences can be looked at as opportunities to influence how the customer perceives your brand. It is thus imp ...
Simple strategies to perk up your company’s employer value proposition What has changed in the recent past Employer branding has increasingly become an urgent need for employers in the last few decades, and especially so in this emerging, ch ...
