Employee churn, or the turnover of staff within a company, has become a pressing concern for American agencies. The revolving door of employees not only disrupts ongoing projects but also impacts the agency’s ability to maintain a stable, experienced ...
Sonic Branding: A ‘Sound’ Strategy to Build Strong Brand Identity
Remember Airtel’s classic promotional jingle…Britannia’s Ting Ting Ti Ting…Ponds’s Googly woogly woosh…These are not only just nostalgic melodies by brands but perfect examples of sonic signature, demonstrating the excellent use of sonic branding.Bra ...