To quit your job and start a company of your own is a big decision. The only thing the drives an entrepreneur is his belief that his business idea has the potential to change the world. A lot of entrepreneurs and small business owners I meet believe ...
Preparing to setup a booth at a conference
One thing that surprises me when I meet companies participating in conferences is that they spend lakhs of rupees to buy a booth in the conference but they have absolutely no idea what they are supposed to do at their booth. Product companies at leas ...
7 Etiquettes of ‘Soft Sale’
Companies are always on the look out for ‘hard cash’, something which can be only achieved through ‘hard sales’. Traditionally, in order to be a successful sales person, one needs to possess qualities like being outspoken (if not loud), extrovert ...