Establish an Impressive Employer Brand That Acquires and Nurtures the Best Talent

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WHAT DO MILLENNIAL EMPLOYEES WANT?

Millennials today, are changing the face of and powering the growth of a number of businesses. It is important for employers to attract and retain these talents through powerful employer branding initiatives. Employer branding has always been looked at by marketers as an HR initiative and by HR as a marketing effort. However, no one has really bothered to answer the question – What do employees really want?

We took a survey of millennial employees. Here are the parameters that influence their choice of employer:

  • Healthy Work-life Balance
  • Monetary Benefits
  • A Defined Career Path
  • Meaningful Contribution And Satisfaction
  • Learning and Exposure
  • Job Security
  • Freedom and Flexibility
  • Transparency

So how do we ensure that Millennial Employees get

WHAT THEY WANT ?

We thought long and hard. And after months of brainstorming, contemplation, and ideation we came up with a strategy which the marketing team can run independent of (but very much in sync with) the HR team. We are calling this employer branding initiative ‘Employee Touchpoints Overhaul’. We classified all the employee touchpoints into two buckets. Here are those buckets and some examples under each:

1. Existing Touchpoints

  • Office branding – Space design
  • Personalise employee entry-exit thumb/card points
  • Email with call for Interview
  • Appointment letter
  • Website career page

2. New Touchpoints

  • Brand story
  • Quarterly employee feedback interviews
  • Culture fit test
  • Employee onboarding experience
  • Gamification

We Know

WE ARE TALKING ABOUT

Here are some of our thoughts for you to browse through. The blogs below may give you a fresh new perspective of looking at your employer branding initiatives.

  • Employer Branding: Some Ideas And Strategies
  • Who are the millennials? Why do they matter? Employers take notice, adapt.
  • Employer branding: a path to more than just corporate excellence
UFO floating | Till It Clicks

EMPLOYER BRANDING doesn't have to be complex or expensive

Get in touch with us to obtain detailed insights into our employer branding offerings that are easy, implementable, and mighty effective. We also provide you with a checklist that can significantly enhance your employer branding initiatives. And the best part is, you can start using them today!

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