Baazigar11
Baazigr11 is the world's first inverse fantasy cricket app, where users create a loosing team to win the game. the idea was one of its kind because it allowed the fantasy users to hedge their fantasy investments. The challenge was to communicate the idea with the end customers as the concept was entirely new. We reached out to the mass with the paid media with quirky communication and appealing visuals, and were able to generate significant app installs in a surprisingly short span of time, and a very small CPI.
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