Your engine for organic growth
The first step typically taken by companies after a website revamp. There’s no right time to start SEO. We often tell our clients with unreasonable expectations that SEO takes time, 6 to 12 months at least to show any significant results. Yes, it is a long term strategy. But it is a strategy that has the potential to relieve you from running paid ads indefinitely. It is like ‘Karma’ in many ways. All the good things that you do, may not bear fruits right away, but that doesn’t mean you stop doing those good things.
Search engine optimization is an intricate process and it varies greatly based on the industry, the competition and the keywords being targeted. Over the years, we have mastered these intricacies and have helped many customers achieve success with their organic campaigns.
Technical SEO
You will often come across the so-called experts who will point to the low Google Pagespeed Insights or GTMetrix score. But when you probe them enough you will realise that it is easy to run tests on automated platforms and get reports, it is tough to uplift this performance without breaking the website. We have been through our own share of struggles. And we are glad that our clients put us through those tough times. Now we know exactly what it takes to up the performance scores of websites within the given constraints of technology, design and web hosting. Don’t worry, we will never over commit a score. We will help you aim realistically, and deliver as per expectations.
- Minimum mobile score of 75+
- Minimum desktop score of 85+
- Optimising server response time
- Optimizing page load time
- GTMetrix grade A
- Optimizing first contentful paint
- Optimizing images
- Optimising CSS and JS
Content SEO
This is the ‘artsy’ side of search engine optimization. You can clickbait the users to land on your website, but you cannot make them stay back on your website without some good content. Good content starts with identifying what the target audience wants, and being generous with your content. Keywords definitely play an important role in content SEO but you can no longer outwit the search engines with reworded content and stuffed keywords. Content SEO is all about identifying content creation opportunities and producing high quality content to capitalize on them.
- Keyword research
- Competitor research
- Identifying ranking opportunities
- Content ideas
- Content creation
- Content visualisation
- Content repurposing
On Page SEO
There is a whole lot of stuff that needs to be done on the website in order to optimize it for search engines. We consciously focus only on optimising for Google Search along with other top search engines. On-page SEO forms the backbone of any Search Engine strategy. It includes content as well as technical analysis of the website, followed by the optimisation. This is the most basic form of SEO that you will come across and is widely available as a commodity item. On-page optimization is typically easier for websites which are built on a content management system.
- Keyword Analysis
- Competitor Analysis
- Meta titles, descriptions and Alt tags
- Image optimization
- Optimising for Google Page Speed Insights
- Server optimisation
Off Page SEO
Apart from the optimisation on the website, there are several best practices which need to be followed for the search engines to rank the website higher. The best way of generating traffic on the website is through organic means, for which the Search Engines need to develop affinity towards the website and the domain. Although, in recent Search Engine updates, Google has reduced the importance of the technical aspects and correspondingly increased the importance of Content in search engine ranking. But good off-page practices can never go out of fashion.
- Directory submissions
- Forum posting
- Social bookmarking
- Blogging and link exchanges
- Article submissions
- Press releases
- Classified submissions
- Participating in Q&As
