Venture capital is a high-stakes game of risk and reward, and firms are racing to back the next transformative idea. However, in a market crowded with competitors, it’s no longer enough to simply offer funding. The number of investment firms has surged in recent years, driven by the immense value startups are creating across industries.
Marketing is no longer a must-have tool. In these competitive times, it has become a strategic bridge between what your firm offers and the opportunities waiting to find you. That concentration is why a solid marketing strategy is the difference between being just another player and being the partner every startup and investor dreams of working with.
Capital is table stakes. Access is earned by the intersection of three things — and TIC's practice is built around that intersection.
Our VC Marketing platform helps funds build a distinctive market presence that strengthens their brand, attracts high-quality founders, creates proprietary deal flow and improves LP engagement. We combine thought leadership, ecosystem visibility, competitive positioning and founder outreach to make the fund more influential and differentiated.
Raj Kulkarni is a technology entrepreneur, operator, angel investor, and strategic advisor with more than 25 years of experience building, scaling, investing in, and advising B2B technology companies. Raj works primarily with early- and growth-stage B2B technology and AI founders navigating the difficult transition from promising technology and early traction to product-market fit and repeatable scale.
He brings an operator-investor perspective to strategy, positioning, go-to-market, business models, partnerships, organizational development, funding, and M&A. Through SeedFire Venture Advisors and his broader angel investing and advisory activities, Raj has worked with numerous startups and participated in multiple successful exits. His particular strength is helping technically strong founders translate ambitious ideas into focused strategies, scalable businesses, and ultimately valuable companies. He is an investor and strategic advisor to several technology companies, including SkySQL, acquired by MariaDB in 2025, and a Limited Partner at several early stage focused funds like OneSixOne Ventures, Founder's Co-Op and Portland Seed Fund.
Suren has spent twelve years sourcing, backing and exiting his own deals across the US and India. His experience includes 25 years of executing global GTMs, building brands and turning around revenues for companies and making them profitable, building brands and establishing Large Volume — High Profit businesses. He is actively involved in strategizing and directing the VC marketing practice.
Sharper market visibility to spot the companies worth backing before the rest of the market catches on.
Build the reputation and reach that puts your firm in front of the founders you actually want to back.
Communicate track record and strategy in a way that earns trust and strengthens every LP relationship.
Become a recognizable, trusted name across founders, co-investors, and the broader startup ecosystem.
Extend marketing support into the portfolio itself, compounding returns across every company you back.
Five service lines, each built around a different moment in a fund’s life — from first impression to LP renewal to portfolio-wide growth.
Marketing that goes beyond likes and impressions.
Impact varies by fund stage, starting position, investment thesis, geography and execution intensity. These are potential benchmarks, not guaranteed outcomes.
Partner with Till It Clicks to turn marketing into your firm’s sharpest competitive edge — from deal flow to LP confidence to portfolio growth.
