6 Reasons Why Blogging is Absolutely Necessary for Your Business

A vital part of today’s online culture is blogging. Initially, the concept of blogging came about when individuals started sharing personal details online and started treating blogs as personal journals. It eventually was adopted by companies of all scales across the world for various reasons. While every company has a website, it doesn’t help businesses stand out amongst the others. Thus companies needed to come up with sharing dynamic content that can engage their customers. Most of them took to blogging as it helps the company truly shine. After noticing an upward trend in online visibility post blogging, businesses have started integrating blogs into their marketing programs and treating them as a separate marketing channel altogether.

 

While a company website has more of a practical approach in addressing its audience with a certain tone of professionalism, a blog has a more relaxed tone to it which a consumer will be more comfortable with. Apart from being a great read, a blog can have several other benefits too for a company such as:

1. Strengthening SEO and Driving Traffic to the Website

Source: NationalNews

Blogs are an important source of driving traffic to your website. The more well-written and articulated blogs that you publish, the more the chances of your website showing up on search engines. Blogging helps you strengthen your SEO which aids with driving traffic to the site. Putting up fresh blogs regularly is also a prompt that goes to search engines such as Google that your website is active and is constantly churning out new content. The right keywords are the backbone of a blog and being mindful and intelligent while choosing them will only improve results.

2. Boosting Lead Generation Efforts

Source: Anologix

One of the easiest ways to boost leads is by adding a lead generation-specific call-to-action button at the end of every blog so that the viewer knows exactly what they need to do next. These buttons can also help in collecting data which can be utilized for other marketing activities such as targeted ads, emailers, etc. An alternate way to generate leads through blogs can be to redirect the user through internal links to the important pages of the website where the audience can make a purchase or decide to avail a service.

3. Creating Internal Links and Backlinks

Source: Cuong

A brilliant aspect of blogs is that you can add relevant internal links and backlinks to your blog and help viewers with site navigation. Internal linking enables you to direct the audience to the important pages of your website. Backlinks help prove authority to search engines and establish that the content being created is being consumed by a wider audience and thus will position your website as an industry expert. Backlinks and internal links are some of the most crucial factors that the Google algorithm considers while driving website traffic to the website and increasing SEO success.

4. Educating and Engaging the Audience

Source: CRISS

A blog is an extremely handy tool to dive deeper into the organisation and the industry it caters to. Sharing relevant excerpts, interviews, trends, customer case studies, etc can help bridge the gap between you and your customer and also keep them interested in the field. Sharing updates related to work culture, new additions to the work-family, etc is vital as it helps your audience understand that the company’s interest is not limited to generating sales. Such updates humanize the brand and help you in developing a better connection with the audience.

5. Social Media Redirection

Source: LogRocket

In the chaotic world of social media, blogs prove to be a simple way to be discovered. Content creation can be exhausting especially when the requirement to be creative and stand out is so continuous. At such times, leveraging your blog content and sharing it with links across your social media channels proves to be a fruitful way to gather more engagement. It helps you to stay consistently active without having to brainstorm about every post. This proves to be a win-win situation for your organisation as not only are you uploading fresh and creative content on social media but are also driving traffic to your website.

6. Establishing Long-term Brand Relationships

Source: Opportunity India

An ideal business blog is that which informs and educates its readers and addresses their queries. There is also a psychological tendency to trust the written word. Thus blogs are a great way to have extensive conversations with customers, industry experts, and peers. Being a reliable source of information proves to establish your brand credibility. All of this compounds and forms a long-lasting relationship between the brand and its consumers.

 

There are billions of people in the world connected to the internet and a few thousand more brands trying to reach this wide audience. A steady flow of website traffic is something that every brand craves for. With the surplus devices that have made their way to every home, it is critical that blogging makes its way into the marketing strategies of organisations.

 

Thus with the multitude of benefits discussed above, the concept of blogging cannot be underestimated. If you are a company and are looking to step into blogging, do reach out to us. We will be happy to guide you in the best possible way.

Abhimanyu Tadwalkar

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