Thoughts in words

Sit in on a call with a performance marketing agency these days and you’ll notice something has changed. A few years ago the whole conversation

There’s a growing unease in boardrooms. The AI budget was approved, the tools were bought, the team was trained. Everyone agrees it’s impressive. And yet,

A client asked me last month why their top competitor kept showing up inside ChatGPT answers when someone asked “best project management software for small

I need to say something that feels a little like betraying an old friend.   I’ve been building WordPress websites for over fifteen years. Client

Corporate enterprises are currently trapped in an expensive cycle of AI experimentation.Driven by FOMO, organizations have aggressively distributed individual licenses forstandalone generative AI utilities across