Mobile app retention is a huge problem for mobile apps across the world. A study conducted by App Annie revealed that, on an average, close to 75% of people who downloaded an app stop using it after just one day. And when we talk about 7-day and 30-day retention periods, the numbers are even more dismal with only 3% and 0.5% of users still using the app respectively.
Most app marketers talk about how to get more app installs. While this is an important parameter, marketers also need to think about a critical question: How to increase mobile app retention?
The most important thing to understand is that mobile app retention rates don’t just depend on your marketing and advertising efforts. They also rely upon whether the app delivers the perceived value and how the app behaves on users’ devices over time. Now as you may have noticed, some of these conditions are beyond your control. This means you need to be prepared for moments when users will abandon your app due to reasons which are well beyond your control.
Here are some points which we believe will immensely benefit the app owners in improving their app retention rates: