Senior Performance Marketing Manager
Industry: Marketing Agency
Location: Pune
Responsibilities:
- Brainstorm and implement growth strategies specifically designed for B2C companies.
- Develop and execute marketing campaigns across various digital platforms including Meta Ads, LinkedIn Ads, Google Ads, Taboola Ads, and Twitter Ads.
- Expertise in optimizing campaigns, including generating strategic decisions and scaling up efforts for maximum impact.
- Maintain strong proficiency in managing various campaign types such as Conversion, Traffic, Lead Generation, Shopping, Discovery, and App Install to ensure consistent growth.
- Deep knowledge of conversion tracking and attribution modeling, including the creation and management of pixels/tags and setting conversion parameters.
- Adapt targeting strategies to align with changing search trends and manage client escalations efficiently.
- Possess a detailed understanding of marketing concepts and brand communication strategies.
- Monitor, measure, and report on campaign performance, evaluating effectiveness against predefined goals.
- Manage and oversee projects within specified budgets, ensuring efficient use of resources.
- Minimum of 5-6 years of experience in performance marketing within a marketing agency setting, specifically handling high-profile B2C clients such as Homelane, JioCinema, Havells, Asian Paints, D’decor, Livspace, Jaguar Light, Healthkart, Kajaria, Atomberg, Wakefit, and KBS.
- Strong communication skills, both written and verbal.
- Proactive approach to challenges and innovation in marketing strategies.
- Proficiency in social media platforms including Instagram, Twitter, LinkedIn, and Facebook, with working knowledge of YouTube & Pinterest.
- Extensive experience with Google Ads, Google Tag Manager (GTM), and Google Analytics.
- Education: Graduate degree or a UGC-approved Diploma in Mass Media, Marketing Communication, or Advertising preferred.
Vice President, Sales(India Business)
Location: Pune
Industry: Agency or B2B/B2C Sales
Objective:
The VP, Sales will be instrumental in driving significant revenue growth in India by leveraging general sales skills, excellent networking capabilities, and a deep understanding of the client’s needs and industry trends. The role requires proactive leadership in new business development, strategic account management, and team leadership.
Relevant Experience:
- Minimum of 8 years in high-level sales environments, preferably in agency sales or B2B corporate sales within the Indian market.
- Proven track record of developing new business and effectively managing and expanding client relationships in India.
Roles and Responsibilities:
- Lead managing business development initiatives across India, the entire sales cycle from lead generation to closing.
- Conduct quarterly business reviews and assessments to ensure sales strategies and objectives are being met in the Indian market.
- Support and build sales channels to expand market reach across India.
- Self-generate leads, qualify prospects, create sales proposals, and close deals specifically for the Indian market.
- Manage and nurture leads generated by the company within India.
- Coordinate with the delivery team for key account pitches, ensuring pitches are compelling and delivered on time.
- Present pitches and proposals, handle objections, and negotiate to close deals within India.
- Oversee contract modifications, execution, and compliance in the Indian business environment.
- Facilitate knowledge transfer to the delivery team, and provide a monthly overview of execution progress within India.
- Ensure timely invoicing and participate in recovery processes as needed within the Indian market.
- Explore new business opportunities such as industry or service expansions within the Indian market.
Social Media Executive and Search Engine Marketing:
Roles and Responsibilities:
- Social Media Management: Maintain and update social media accounts, ensuring consistent and timely posts to enhance brand visibility.
- Community Engagement: Foster interactions with the online community, responding to comments, messages, and inquiries in a timely and professional manner
- Analytics and Reporting: Monitor social media metrics, analyze performance data, and generate reports to assess the effectiveness of social media strategies.
Digital Marketing Intern
If you want exposure into the world of Digital Marketing, here is your opportunity. Points to note:
- You are given responsibilities like that of a full time employee
- We don’t pay a stipend
- We offer phenomenal exposure and learning opportunities
We take your internship damn seriously. Apply only if you do too.
Vice President, Sales (with a focus on the US market)
Location: Pune
Industry: Sales – Agency or B2B/B2C Sales
Objective:
The VP of Sales will be instrumental in driving significant revenue growth in the US by leveraging general sales skills, excellent networking capabilities, and a deep understanding of client needs and industry trends in the US market. The role requires proactive leadership in new business development, strategic account management, and team leadership.
Relevant Experience:
- Minimum of 8 years in high-level sales environments, preferably in agency sales or B2B corporate sales, with a focus on the US market.
- Proven track record of developing new business and effectively managing and expanding client relationships in the US.
Roles and Responsibilities:
- Lead new business development initiatives across the US, managing the entire sales cycle from lead generation to closing.
- Conduct quarterly business reviews and assessments to ensure sales strategies and objectives are being met in the US market.
- Support and build sales channels to expand market reach across the US.
- Self-generate leads, qualify prospects, create sales proposals, and close deals specifically for the US market.
- Manage and nurture leads generated by the company within the US.
- Coordinate with the delivery team for key account pitches, ensuring pitches are compelling and delivered on time within the US context.
- Present pitches and proposals, handle objections, and negotiate to close deals within the US.
- Oversee contract modifications, execution, and compliance in the US business environment.
- Facilitate knowledge transfer to the delivery team, and provide a monthly overview of execution progress within the US.
- Ensure timely invoicing and participate in recovery processes as needed within the US market.
- Build and maintain trusted relationships with clients, becoming a go-to advisor in the space of digital marketing within the US.
- Explore new business opportunities such as industry or service expansions within the US market.
Technology Marketing Specialist
Location: US
Industry: Technology and Digital Marketing
Objective:
The Technology Marketing Specialist will be working with our clients which are in deep tech businesses. These can include GenAI companies, B2B SaaS, Metaverse, VR, etc. This person needs to have the knowledge of these technologies and should have a proven expertise in helping such companies grow digitally. The role demands a strategic thinker who can integrate technology and business development to foster innovation and success in global markets.
Relevant Experience:
- Minimum of 10 + years in technology development and digital marketing.
- Proven track record of using technology to drive business innovation and success.
- Develop and implement comprehensive tech marketing strategies that align with the company’s goals and market dynamics.
- Lead the digital expansion of deep tech businesses through a variety of strategies, not limited to PPC and Programmatic advertising. Focus on optimizing reach and efficiency, while utilizing data-driven insights to tailor marketing campaigns effectively.
- Proven ability to implement growth hacking strategies, creatively leveraging minimal resources for maximum growth through innovative marketing experiments and data analytics to swiftly adapt and scale growth tactics.
- Collaborate with the product development and marketing teams to integrate technology solutions that enhance product offerings and customer engagement.
- Conduct market research to identify technology trends and insights that can lead to innovative business solutions.
- Present and report on strategy, progress, and outcomes to senior management and other stakeholders.
- Mentor and lead teams, fostering an environment of continuous improvement and innovation in technology and marketing practices.
UI UX Designer
Position Overview:
As a UI UX Designer, you will play a crucial role in the end- to-end design process, from conceptualisation to implementation. You will collaborate with product managers, engineers, and other designers, creating visually appealing and intuitive products. The ideal candidate possesses a deep understanding of user-centered design principles, a keen eye for detail, and the ability to translate complex ideas into intelligent and user-friendly designs
Responsibilities:
- User Research and Analysis
- Conceptualization and Ideation
- Prototyping and Wireframing
- Visual Design
- Collaboration
- Usability Testing
- Fluency in English
- 4-5 years of experience in working with designing for mobile, experience in Android and iOS will be preferred.
- Identifies gaps/inefficiencies in the Design process and contributes improvements
- Can take ownership to lead design projects across multiple verticals by collaborating with the broader Designers, Product Managers, UI developers, Back-end Engineers, and other Engineering leaders
- Project management, resource, and roadmap planning and conducts reflection/ retrospective meetings for the team
- Good understanding of Material Design and Android Concepts and user behavior patterns.
- Deep understanding of visual composition and knowledge of Typography, Colors, and iconography.
- Understanding of Design process, wireframing & information hierarchy especially in relation to mobile applications and the web apps.
- Proficiency in Figma/Sketch/XD, Photoshop, Illustrator, and other equivalent interface design and wire-framing tools.
- Degree/diploma in User Experience, Interaction Design or education in similar field will be an added advantage.
What you’ll do:
- Communication and design discussion with stakeholders
- Meetings with product stakeholders as per USA time zone (usually between 9pm to 11pm IST, once or twice a week)
- Explore multiple concepts for new features.
- Estimating project timelines, meeting them while working in a fast paced environment
- Work with a cross-functional team of engineers, content writers, and product managers anticipate and identify user needs and align product goals with the user’s goals
- Translate ideas into concepts, user flows, wireframes, and prototypes that lead intuitive user experiences.
- Come up with features and improvements that you can ship quickly and measure for
- effectiveness.
- Design and discover workflows that allow you test designs early and often, and then iterate upon feedback
Key Account Manager
We are looking for a highly motivated and experienced Brand Manager to join our team. The ideal candidate should have 4 to 6 years of experience in digital marketing with a focus on branding. A proven track record of success in developing and implementing digital marketing strategies to enhance brand awareness, drive customer engagement, and increase revenue.
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to promote the brand and increase brand awareness across all digital platforms.
- Manage and optimize brand communication through various digital channels, including social media, email marketing, and paid advertising.
- Develop and maintain brand guidelines and ensure consistency across all marketing materials.
- Monitor and analyse brand performance metrics and provide regular reports to management.
- Collaborate with cross-functional teams to develop and implement marketing campaigns and initiatives that align with brand objectives.
- Stay up-to-date with industry trends, competitors, and emerging digital marketing technologies and make recommendations on how to incorporate them into our marketing strategies.
- Manage and mentor a team of digital marketing professionals to ensure the successful execution of digital marketing campaigns.
Requirements:
- Bachelor’s degree in marketing, communications, or related field.
- 4 to 6 years of experience in digital marketing with a focus on branding.
- Proven track record of success in developing and implementing digital marketing strategies to enhance brand awareness, drive customer engagement, and increase revenue.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Excellent communication skills with the ability to present ideas and strategies effectively to stakeholders.
- Ability to work collaboratively in a team environment.
- Experience with digital marketing tools and platforms such as Google Analytics, Google Ads, and social media management tools.
- Knowledge of SEO and SEM best practices.
- Experience managing a team of digital marketing professionals.
- Strong analytical and problem-solving skills.
SEO and SEM Specialist
We are seeking an experienced and results-oriented Search Engine Marketing (SEM) Specialist to join our team. In this role, you will be responsible for developing and executing successful SEO and SEM campaigns for our diverse clientele. The ideal candidate has a proven track record of increasing search engine visibility, driving qualified traffic, and maximizing return on investment (ROI) for paid advertising campaigns.
SEO:
- Conduct comprehensive keyword research to inform content strategies and campaigns.
- Execute on-page and off-page SEO optimizations, including technical SEO audits.
- Develop and implement effective link-building strategies.
- Monitor and analyze search engine rankings; adapt strategies as needed.
- Stay informed of the latest SEO algorithms, trends, and best practices.
SEM (PPC):
Design, implement, and manage paid search campaigns across major platforms (Google Ads, Bing Ads, etc.).
Conduct thorough keyword research and audience analysis for PPC targeting.
Create compelling ad copy, optimize landing pages, and A/B test for maximum conversions.
Manage campaign budgets, analyze performance metrics, and optimize to achieve ROI targets.
Reporting & Collaboration:
Prepare detailed reports on SEO and SEM performance for clients and stakeholders.
Collaborate effectively with content writers, web developers, and the wider marketing team.
Qualifications:
- 3-5 years of proven experience in Search Engine Marketing (SEO & SEM).
- Bachelor’s degree in Marketing, Communications, or a related field .
- Strong analytical skills and data-driven decision-making abilities
- In-depth knowledge of SEO tools and techniques (e.g., Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.).
- Working knowledge of paid search platforms and campaign management.
- Excellent communication and presentation skills.
- Proactive, self-motivated, and a strong team player.
Search Engine Marketing:
Roles and Responsibilities:
- Develop and manage comprehensive Google Ads campaigns across Search, Display, Shopping, and Video (YouTube) platforms.
- Keyword Research
- Competition Analysis
- Maintain and optimise campaigns to meet targeted KPIs.
- Collaborate with other team members to integrate SEM strategies with broader digital marketing efforts.
- Manage multiple accounts and allocate time efficiently based on campaign needs and performance.
- Stay updated with the latest Google Ads techniques and strategies to generate results for your clients.
Qualifications:
- 3-5 years of proven experience in Search Engine Marketing (SME & SEM).
- Bachelor’s degree in Marketing, Communications, or a related field .
- Strong analytical skills and data-driven decision-making abilities
- Working knowledge of paid search platforms and campaign management.
- Excellent communication and presentation skills.
- Proactive, self-motivated, and a strong team player.
Content Writer:
Roles and Responsibilities:
- Develop creative and engaging content for our website, social media channels, and marketing campaigns.
- Conduct thorough research on trending topics and viral content to inform your writing.
- Collaborate with the marketing team to create content strategies that drive engagement and increase brand awareness.
- Write blog posts, articles, and other forms of content that showcase your storytelling abilities and showcase our brand in a positive light.
- Monitor and analyze the performance of your content to make data-driven decisions and improve future campaigns.
- Stay informed on industry trends and best practices to continually enhance the effectiveness of your writing
Qualifications:
- 2-4 years of proven experience in Content Writing.
