Quick answer: To claim your business on ChatGPT, open Business Hub from the ChatGPT sidebar (or go to chatgpt.com/business-hub), search for your business, and verify it with a business phone, business email, a DNS record on your domain, or a Shopify login. Once OpenAI approves the claim, finish a Persona identity check to unlock editing, insights and the verified badge.
OpenAI launched this on November 10, 2026, and it is still in beta. Rules and screens may change, so use this guide alongside OpenAI’s own help page.
What Is ChatGPT Business Hub?
Business Hub is the dashboard where a business can claim its profile in ChatGPT, correct the details ChatGPT uses about it, and see how people interact with it.
OpenAI calls the wider program Businesses in ChatGPT. “Business Hub” is the place you manage it.
Think of it as a Google Business Profile for ChatGPT, with a small slice of Search Console added, as BrightLocal describes it. You get basic details to manage and a simple set of numbers: mentions, website clicks and discovery topics.
Don’t confuse it with ChatGPT Business. That is the paid workspace plan companies buy for their employees. Business Hub faces the public, not your staff.
Claiming is free at launch, and you don’t need an Ads account or an Enterprise contract.
Who Can Claim a Business on ChatGPT?
You can claim a business if you own it or are authorized to represent it. Eligibility depends on what kind of business it is and where it operates.
- Online businesses: can claim wherever ChatGPT is available and OpenAI supports the required verification. If your listing is missing, you may see an option to add it.
- Local stores and restaurants: can currently claim only an existing US listing.
- Business Agents: limited to eligible US e-commerce and online service businesses with a website, subject to OpenAI’s Business Agents Policy.
- Some categories may be declined or delayed if they raise safety or integrity concerns.
OpenAI hasn’t detailed how profiles and insights work for every country, so check Business Hub itself to see whether your business is available.
What You Need Before You Start
Get these ready first. It saves a lot of back-and-forth.
- A ChatGPT account (a free one works). Pick the account carefully, because the person who claims the business becomes its admin.
- A business website.
- Access to one verification route: the business phone, a business email inbox, your domain’s DNS settings, or your Shopify admin.
- For the identity check: a government-issued ID, business registration details, and proof you can act for the business.
Make sure your business name, address and any registration or tax number match your official records exactly. Mismatches are a common reason identity checks fail.
How to Claim Your Business on ChatGPT (Step by Step)
Step 1: Open Business Hub and search for your business
Sign in to ChatGPT and open Business Hub from the sidebar. Search for your business by name.
Step 2: Pick the right listing
Select the listing that matches your business and confirm which ChatGPT account will manage it.
You may see one of three things instead:
- A claim invitation: open the personal link using the email address it was sent to. Don’t forward it.
- A “Contact support” button: the listing is locked. Use the button to request access.
- No listing: online businesses may be offered an option to add one. Local businesses can’t add a new listing yet.
Step 3: Verify your claim
Choose one of the verification methods shown. You won’t always see all four. See the next section for how each works.
Step 4: Wait for OpenAI to approve the claim
OpenAI reviews the claim and emails you its decision, or asks for more information. It doesn’t publish a review time. While the claim is pending, you can cancel it.
Step 5: Complete the Persona identity check
Approval of the claim only gets you into Business Hub. To publish changes, see insights or build an agent, you also need to pass Persona verification. More on that below.
How to Verify Your Business (Phone, Email, DNS or Shopify)
Method | What you do | Works best for |
|---|---|---|
Business phone | Choose SMS or an automated call, request a code, and enter it | Local businesses with a listed phone number |
Business email | Request a code and enter the one sent to the business email | Teams that control the listed inbox |
Website domain (DNS) | Add the TXT record ChatGPT gives you to your DNS, then select Verify domain | Online businesses with DNS access |
Shopify store | Connect your store and sign in to Shopify | Shopify merchants |
A few practical tips:
- DNS: copy the record type, host and value exactly as shown. Some DNS providers add your domain to the host field automatically, so check how yours handles it. DNS changes can take time to show up, so wait and retry if verification fails at first.
- Email: the code goes to the address tied to the business. Use an inbox that actually receives mail, not a forwarding alias.
- Shopify: the store’s catalog details can come across too, which makes this the quickest route for merchants.
- Someone else manages your domain? Ask them to add the DNS record for you.
How to Complete the Persona Identity Check
Persona is the identity verification service OpenAI uses. This is the step that actually unlocks your profile.
Select Verify with Persona and follow the prompts. You may be asked for a government-issued ID, business registration information, and proof that you’re authorized to represent the business.
You can do this right after your claim, or later from your business overview.
Until Persona is approved, you can’t publish edits, view insights, add a product feed or create an agent. The verified badge also comes after Persona approval, according to OpenAI’s help page.
One warning: if you create a brand-new profile through Persona, approval publishes it automatically. OpenAI Support can’t delete or hide a published profile. Only drafts can be deleted. So finish your details before you submit.
How to Edit Your Business Profile
Once both approvals are in, open your profile in Business Hub. You can update:
- Website
- Business description
- Product or service category
- Logo
- Delivery policy
- Return policy
- Cover photo and other optional details
OpenAI reviews changes before they go live, and ChatGPT may keep drawing on other sources too. Don’t expect an edit to change answers instantly. If you sell products, you can also share a product feed with prices and availability. See OpenAI’s product feed specification for the format.
Heads-up for service businesses. One agency that claimed its listing as an online service firm reported that the flow asked for delivery and returns policies, which don’t really apply to services. Its advice was to state your real refund or guarantee terms in the description so “returns not accepted” isn’t misread. (Source: AuthorityTech’s first-hand notes.)
Keep everything accurate. OpenAI’s policy bans fake reviews, misleading claims and false information about prices or availability.
How to Read Your ChatGPT Business Insights
Insights show aggregate activity over the past 28 days. They appear after both approvals.
Metric | What it counts | What it doesn’t tell you |
|---|---|---|
Mentions | For online businesses, answers where ChatGPT references your website. For local businesses, answers that show a result for your location. | How often your brand name was said. A name alone doesn’t count. |
Website clicks | Clicks from ChatGPT to your site | Whether visitors became leads or sales |
Discovery topics | Common themes in conversations where you appeared | The exact prompts people typed |
You won’t see individual prompts or chats. Insights also only show up once activity passes a privacy threshold, so a blank number doesn’t necessarily mean zero.
Tip: to connect ChatGPT clicks to real results, use tagged landing page links and track them in your own analytics.
How to Add a Teammate or Agency
The admin who claimed the business can add teammates and agencies from Business Hub. Each person signs in with their own ChatGPT account.
If you’re a client, claim the business under an account you control, then invite your agency. Don’t hand over a login.
If you’re an agency, ask the owner to add you rather than claiming on their behalf. Never use a forwarded claim invitation.
Each brand is managed separately. Claiming a parent brand doesn’t claim its locations or sister brands. If you manage many clients, expect to work through the claims one at a time. One agency reported hitting a “too many requests” message after submitting several in a row.
How to Set Up a Business Agent (US Only for Now)
A Business Agent is a labeled chat that speaks for your brand inside ChatGPT. It answers questions using your product and policy information, and sits separate from the user’s main ChatGPT conversation.
It’s available to eligible US e-commerce and online service businesses with a website. It’s free at launch, though OpenAI hasn’t ruled out charging later.
To set one up after both approvals: review the information it uses, test it with a real customer question, fix anything wrong, then publish. Customers can only chat with a published agent.
Limits to know about: the agent can explain products and policies and link to your site, but it can’t complete purchases, take bookings or check someone’s order. You can’t bring your own agent either.
Does Claiming Your Business Help You Get Recommended in ChatGPT?
Not automatically. OpenAI says claiming doesn’t guarantee more visibility, and neither does advertising.
What claiming does is let you correct the facts ChatGPT uses about your business. A company’s own information may help ChatGPT surface it in more relevant conversations, but OpenAI says joining shouldn’t change how often it appears.
Be wary of anyone selling a “guaranteed” ChatGPT listing or ranking. Claiming is free and works the same for everyone.
Want to go deeper on how AI engines choose which brands to mention? Read our guide on how to rank in ChatGPT search and turn AI visibility into real business leads.
ChatGPT Business Hub vs Google Business Profile
| ChatGPT Business Hub | Google Business Profile | |
|---|---|---|
| Where it appears | Inside ChatGPT conversations | Google Search and Maps |
| What you manage | Website, description, category, logo, policies, product feed | Hours, photos, reviews, posts, services and more |
| Analytics | Mentions, website clicks, discovery topics | Search and Maps performance data |
| Local businesses | Existing US listings only, for now | Widely supported, including service-area businesses |
| Cost | Free at launch | Free |
It doesn’t replace Google Business Profile. If you serve local customers, keep your Google profile complete and accurate first. Need a hand with that? See our local SEO services. A BrightLocal study found Google used Google Business Profile as a source for almost every business shown in its AI Overviews and AI Mode, while ChatGPT leaned on Yelp, directories and company websites.
What to Do If Your Claim Gets Stuck
- Listing is locked: select Contact support on the listing.
- Someone else already claimed it: open the profile, choose the ••• menu, select Dispute ownership, and verify with Persona. A dispute doesn’t change the profile’s visibility while it’s reviewed.
- Can’t find your business: online businesses may be offered an add option. Local stores and restaurants can’t add one yet.
- Persona failed or expired: follow the email, use Try again if offered, and make sure your details match your official records.
- No agent option: check that Persona is approved, and that you meet the US, business type and industry rules.
- Edits not showing: OpenAI reviews changes first. Give it time.
- Still stuck: contact OpenAI Support with the step you were on, the error message, and a screenshot with sensitive details blurred.
What This Means for Your AI Search Visibility
Claiming your profile is basic hygiene, not a growth hack. It fixes what ChatGPT knows about you, but it doesn’t decide whether ChatGPT recommends you.
What also shapes recommendations is the wider picture: a clear, accurate website, consistent business details across directories, and trusted third-party mentions. That’s the work behind AEO and GEO.
Here’s a sensible order of operations:
- Claim and verify your ChatGPT profile.
- Make sure your Google Business Profile and key directory listings match.
- Check that your website clearly explains what you do, where and for whom.
- Track mentions and clicks over a few weeks, and compare against your own analytics.
If you’d like help with AI search visibility for your brand, explore our AI SEO services or talk to the Till It Clicks team.
Frequently Asked Questions
How do I claim my business on ChatGPT?
Open Business Hub from the ChatGPT sidebar, search for your business, select the matching listing, and verify with a business phone, business email, DNS record or Shopify login. After OpenAI approves the claim, complete the Persona identity check to unlock editing and insights.
Is it free to claim your business on ChatGPT?
Yes, claiming is free at launch. You don’t need an Ads account or an Enterprise agreement. OpenAI hasn’t said whether that will change.
How long does it take to claim a business on ChatGPT?
The form takes a few minutes, but there are two reviews: one for the claim and one for Persona. OpenAI emails each decision and doesn’t publish a timeframe. DNS verification can add a short delay.
Why can’t I find my business in Business Hub?
Online businesses may be offered an option to add a listing. Local stores and restaurants can currently claim only an existing US listing. Availability also depends on your location and business type.
Can businesses outside the US claim a ChatGPT profile?
OpenAI says eligible businesses can claim where ChatGPT is available and verification is supported. Local stores and restaurants are limited to existing US listings, and Business Agents are US only. OpenAI hasn’t spelled out every country, so check Business Hub for your business.
Does claiming my business make ChatGPT recommend it more?
OpenAI says no guarantee. Claiming lets you correct the information ChatGPT uses, but recommendations stay independent.
Can an agency claim my business on ChatGPT for me?
The documented route is access, not claiming on your behalf. The owner or authorized admin claims the business, then adds the agency from Business Hub using the agency’s own ChatGPT account.
Does a ChatGPT business profile replace Google Business Profile?
No. They work in different places. Google Business Profile feeds Search and Maps. ChatGPT’s profile shapes how ChatGPT describes your business. Local businesses should prioritize Google first.
Do I get a blue check when I claim my business?
Not from the claim alone. OpenAI’s help page says the verified badge appears after Persona verification is approved.
Can I delete my ChatGPT business profile?
Only unpublished drafts can be deleted. OpenAI Support can’t delete, unpublish or hide a profile that has already been published.
