Marketers are always looking for new ways to reach their target audience and push notifications can be a powerful tool to achieve that. Push Notifications are one of the best ways to re-engage your users. They have proven to increase in-app engagement up to 400%.
They can be used for everything from retention, engagement, and acquisition to updating users on new features or offers. Recent studies show that push notifications have an average open rate of 6x higher than email or SMS. This article will introduce 8 strategies every mobile app marketer should know about when sending push notifications.