STX
This client intends to revolutionize the sports trading landscape by offering a transparent, fair and real-time marketplace. They have come up with one of its kind sports betting exchange that offers traditional financial tools. The need of the project was to design a mobile, tablet and web app that makes use of the best features of both the worlds of betting and trading.
Our involvement started in the project right from product conceptualization. We started with understanding thoroughly of how the betting and trading platforms work individually. The challenge for us was to bring the best of both in one app. After multiple rounds of interviews with the product owners, iterations in the low fidelity wireframes, the product features were finalized.
Starting with the iPhone app, the design components were designed in such a way that they could be carried forward to the iPad and web applications.Brand guideline and design system was built for smooth handover to the developers and version 1 of the product was built. It was released to a closed group for UAT. We are currently implementing the feedback in version 2 of the app.
Our involvement started in the project right from product conceptualization. We started with understanding thoroughly of how the betting and trading platforms work individually. The challenge for us was to bring the best of both in one app. After multiple rounds of interviews with the product owners, iterations in the low fidelity wireframes, the product features were finalized.
Starting with the iPhone app, the design components were designed in such a way that they could be carried forward to the iPad and web applications.Brand guideline and design system was built for smooth handover to the developers and version 1 of the product was built. It was released to a closed group for UAT. We are currently implementing the feedback in version 2 of the app.
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