Sonic branding is a collection of audio touchpoints that convey the values and personality of your brands. With Sonic branding, your company’s unique soundscape can be used in various elements like the sonic logo, interactive voice messages (IVR), commercials, digital ads, videos and podcasts, and the sounds customers use when using your apps and websites. Sonic branding has three major components: music, voice and sound effects wherein music is the most demanding element because of its distinctiveness.
For example, the sound you hear when you turn on your computer, phone or Amazon’s Alexa that follows your commands in an acoustic signature. Sonic branding communicates emotions and feelings as opposed to images and texts. It conveys factual information through sound but is less sustainable than visual images. Think, for example, of the sound generated when you switch from Netflix to your TV, or when you receive a text.