Evoking Emotional Responses Through Persuasive Copies
Buying decisions are never influenced by product or service features, they are driven by emotions. The key to compelling an audience to buy your product/ service is by appealing to their emotions. Persuasive content has the power to tap into human sentiments and form a deep connection with the readers. It also rewards you with loyal customers and produces advocates for your brand.
If you look at the Rolls Royce ad, it does not mention any normal luxury car offerings such as quick, comfortable and classy. Instead, it promises the upper-elite consumers exactly what they crave for – a peaceful and quiet drive. By catering to their specific needs, this ad copy thus manages to strike a chord with the right audience and compels them to buy the car.
A great example of a brand that connects with its customers through emotional ads is that of Apple. Rather than talking about features, Apple sells its products by assigning feelings to the idea of owning it. As a result, the majority of Apple customers associate Apple products with luxury, which acts as a driving force in their buying decisions.
Add any of these 3 elements to your content and you can hook your audience right away. But that’s not all, if you manage to incorporate all the 3 E’s in your content, your content’s effectiveness and customer engagement is sure to shoot through the roof.
Want to up the content marketing game for your brand? Feel free to reach out to us. We have the most dedicated and creative content writers ready to serve you with crisp, compelling and clear content. Make your marketing campaigns stand out from the crowd by producing high-quality content with TIC.