In the last decade, marketing has undergone a major shift. The internet and mobile devices have changed all aspects from advertising to customer service. From billboards to social media, marketers are exploring new ways to reach consumers with their messages. A key development is QR codes which use high-tech digital technology for offline businesses who haven’t been able to fully embrace it.
QR stands for quick response code – an industry standard type of barcode that can be scanned with an appropriate device. The code can be used to get information from a website or it can include the direct link for downloading content such as digital images, audio files, videos and more. When you scan a QR code with your smartphone camera, some will decode immediately and others may take a few moments to download before they open up on their screen.
This is why these codes are so powerful – offline businesses who traditionally have not been able to fully embrace Digital Technology now have access to powerful tools that combine the benefits of both worlds. This article will explore how companies can use this technology effectively for their marketing. Now let’s start exploring!