The media and especially the main-stream media doesn't present a healthy, beautiful body. Platforms like Instagram where models post their skinny pictures, are followed by millions. But this longing to attain too skinny, unhealthy bodies spreads a wr ...
Website Maintenance Services and Customer Support: Lessons Every Startup Needs
Your Website Is Open 24/7. Is Your Support?When your business runs online, your website is not just a brochure. It is your storefront, your first impression, your sales team, and sometimes your only point of contact with a customer.So what happens wh ...
Digging Deeper into why Flipkart is shutting down its website and moving to an app-only approach
One year after Flipkart completed the acquisition of Myntra, Myntra moved to App-only model, shutting down their website for e-commerce transactions. My reaction to this was – bold move – perhaps Flipkart is trying to kill Myntra. Bigger brands killi ...
Ground rules for best corporate presentations
Corporate presentations are generally made in PowerPoint because of the flexibility PowerPoint provides and ease of making them. Lately, new tools such as Prezi and Keynote are also used primarily because these tools provide some advanced animations, ...
6 essential brand building contents for every start-up
To quit your job and start a company of your own is a big decision. The only thing the drives an entrepreneur is his belief that his business idea has the potential to change the world. A lot of entrepreneurs and small business owners I meet believe ...
Preparing to setup a booth at a conference
One thing that surprises me when I meet companies participating in conferences is that they spend lakhs of rupees to buy a booth in the conference but they have absolutely no idea what they are supposed to do at their booth. Product companies at leas ...
7 Etiquettes of ‘Soft Sale’
Companies are always on the look out for ‘hard cash’, something which can be only achieved through ‘hard sales’.Traditionally, in order to be a successful sales person, one needs to possess qualities like being outspoken (if not loud), extrovert ...



