Content is at the heart of every marketing strategy. When it comes to marketing a brand and expanding business, content plays a vital role. Content is the best way to communicate with your audience and engage them in a way that they find your busines ...
Identifying and targeting the right keyword is a crucial aspect of crafting a bankable and efficient SEO strategy. It is true that targeting keywords that people are actually searching for can garner significant traffic to your website. However, choo ...
Micro experiences are brand interactions that take place across multiple online and offline channels. Each of these interactions or micro experiences can be looked at as opportunities to influence how the customer perceives your brand. It is thus imp ...
Simple strategies to perk up your company’s employer value proposition What has changed in the recent past Employer branding has increasingly become an urgent need for employers in the last few decades, and especially so in this emerging, ch ...
The large group of active engineers, scientists, data scientists, software developers, team leaders, managers, artists, entrepreneurs, various professionals, educators, leaders, innovators and experts in their chosen fields, who started working profe ...
A dynamic look at the need for employer branding in post pandemic times The needA standing challenge before employers is and has always been the question of motivating their employees and keeping them motivated. Human beings are not machines tha ...
The pandemic and its economic ramifications have changed the face of and brought about revolutionary changes in digital marketing. As businesses are grappling with the growing uncertainties, digital marketing tools and strategies have had to go throu ...
Raising money for your business can be a tough job. However, presenting a compelling business case with an impressive pitch deck can make your job easier. A great pitch deck has the ability to engage as well as excite your potential investors about y ...
Just as the healthcare industry is drastically different than the regular ‘business world’ out there, so are its marketing needs and the tools to reach out to its specific audience.This audience is unique, with a specialized set of skills and edu ...
Early in this year, I expressed the desire of working with 2 Fortune 500 Brands within the first half 2017 to Akshay. We both agreed that it was a rather ambitious goal, but we decided to give it a shot none-the-less. In Sales, when there is intent a ...
