As 2023 dawns, the world is at an unsure place. While Crypto has seen a lot of ups and downs, there is almost no doubt that blockchain is here to stay. Although Metaverse was the talk of the town at the beginning of 2022, suddenly its buzz has quie ...
A vital part of today’s online culture is blogging. Initially, the concept of blogging came about when individuals started sharing personal details online and started treating blogs as personal journals. It eventually was adopted by companies of all ...
In a world where millions of brands are trying to secure the ‘Top Of Recall’ spot in our minds, it comes as no surprise that marketers all over the world try to come up with ingenious ways to capture the attention of customers. One of the most yieldi ...
Does this sound familiar – You have been contemplating taking a holiday and randomly see an ad for a cheap flight ticket while playing a game or you see great deals for a holiday resort while playing your favourite videos. These are all called OTT Ad ...
It’s safe to say that the world we live in today has become a fairly digitalised world. Searching for and validating things on Google and understanding an organisation through its social media and website has become second to nature. Businesses of al ...
Having a long-lasting, loyal customer base in today’s hyper-competitive environment can be extremely difficult for businesses. Also, with brand loyalty fleeting, the cost of customer acquisition is shooting up at a staggering rate. Taking proactive m ...
For any business today, having a well-thought marketing strategy is essential to achieve its desired growth goals on a regular basis. Without one, it can be difficult to stay on top of the ever-changing media landscape. However, a meaningful marketin ...
Remember Airtel’s classic promotional jingle…Britannia’s Ting Ting Ti Ting…Ponds’s Googly woogly woosh…These are not only just nostalgic melodies by brands but perfect examples of sonic signature, demonstrating the excellent use of sonic branding.Bra ...
With the growing number of internet users, worldwide e-commerce sales are expected to grow to 5.4 trillion US dollars by 2022, according to a report by Statista. The rising preference of people to buy products online is boosting profits for many e-c ...
Design and development have become the most important aspects of building a website today. The reason being, most brands across the globe have now realised the necessity of building an online presence that is attractive and which delivers a seamless ...
